Using AI powered technology.
you could scan any OREO pACK.
Do you remember the days we used to create mixtapes for friends and loved ones? From selecting and recording our songs from the radio, to crafting the cover and adding stickers and personal dedications mixtapes made music sharing fun and personal and OREO wanted to make music sharing playful again.
In an era where algorithms preselect the music we listen to and playlists disappear just as fast as they are created and in a year when most people struggled with the alienation and detachment from normal life, OREO took their millennial audience back to an era where digital wasn’t the top dog by turning OREO packs into devices for music sharing.
OREO designed an evocative experience to engage people in sharing music with an old school touch. The integrated experience spanned digital and physical featuring an exclusive music cookie design and a competition element.
